All posts by Mark Ballard

Be Responsive To Your Users

new-responsive-website-for-africa-outdoor-media-2The explosion of the use of smart phone and tablets has had a profound effect on how companies market themselves online. No longer can you rely on your traditional desktop website to promote your business or service. Mobile search has surpassed desktop seach. In fact according to Yahoo “The convenience of mobile devices results in more spontaneous search inquiries, whether it is looking up the nearest fast-food joint or attempting to find the answer to a random trivia question.”

So where does this all lead? It leads to responsive websites. Responsive design approach is aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices such as smart phones, various different models of tablets and of course the desktop computer.

In fact this website is responsive and displays itself differently depending on what type of devise you are viewing it on.


Video Search Gaining In Popularity

It’s no secret that video search is becoming increasingly popular. Google, and YouTube serve up millions of video search queries daily. When uploading a video to a site like YouTube pay special attention to what you name your video. Make sure that it matches search terms for your product or service. The same can be said for tags that websites allow you to add to videos. Here is an example of a video that I produced for Comcast Authorized Dealer. The video title was “Comcast High Speed Internet”.

Facebook and Twitter users spend 1.5x more online than the average Internet user

If you want to get a glimpse of the economic future, focus on the emerging trends driven by those defining the evolution of the social Web. Social media is not only democratizing influence and upsetting the traditional media ecosystem, it is now an indicator for a potential economic resurgence.

Leading metrics firm, comScore, released its Q1 U.S E-Commerce Spending Report recently, finding that online retail spending approached $34 billion in Q1 2010, which represents a 10 percent boost compared to last year. The surge symbolizes the first time that growth rates hit double-digits since the second quarter of 2008. More

It’s Time To Take Advantage of New And Social Media Opportunities

New Media Marketing and Social Media Marketing has changed the paradigm of how people consume online media and ultimately make buying decisions.  It has added a participatory element where individuals not only receive information but also have the ability to take part in the creation and distribution of content.

It has added another layer of value through its ability to engage users and create additional reach.

Social Media sites are characterized by their inherent functionality that facilitates the sharing of information between users in a defined network. The nature of Social Media allows for the initiation of conversation by either party, a key differentiator from established broadcast media.